Blogger logo

Blogger is Google's free tool for creating blogs and promoting blogs without a budget. is a free platform owned by Google to create blogs and share whatever you want to. It may be a personal blog or a professional blog on a particular topic. Blogger is a free and best platform that Google owns.

Quick Fact


  • Ranked #755th worldwide
  • Active users 78,74 M
  • Type Blogging Networks
  • Launched date Aug 23, 1999
  • Employees 279
  • Headquarters 1401 Hwy A1A, Ste 100, Vero Beach, Florida, U.S.
  • Parent company Google Inc. (2003 - Present)


Evan Williams Nebraska


  • Brand value In 2020 N/A
  • Revenue in 2020 $52 M
  • Net loss In 2020 N/A

Google Acquires Blogger

Google Acquires BloggerGoogle and Blogger. (via

In 2003, 4 years after launch, Google purchased Pyra Labs and its main project Blogger. The details about the deal were not disclosed, but Evan Williams said in an interview, that he was very happy to join the Google team. At that time his company had only 6 employees and that was its turning point…

Having a solid backup, the site started growing fast. Now the aim was not money, but popularity. That’s why all of the paid services the platform offered became free and new features were added.

A year later, an integration with Picasa (a popular photo-sharing site) was developed and the users were able to add pictures to their posts. Some months later a major redesign was introduced with which came many new features like professional web templates, archive pages, e-mail posting, and many other.

In 2006 Blogger was moved to Google’s servers and was once again redesigned and improved. Later, AdSense became fully integrated with bloggers and it became possible for users to earn advertising revenue from their blogs.

The popular affiliate program of – ‘Amazon Affiliates’ was also integrated, offering another monetizing solution to blog owners.

Blogger Address And Language

In Feb 2013, Blogger began integrating user blogs with multiple country-specific URLs.

Blogger explained that by doing this they could manage the blog content more locally so if there was any objectionable material that violated a particular country's laws they could remove and block access to that blog for that country through the assigned ccTLD while retaining access through other ccTLD addresses and the default URL.

If a blog using a country-specific URL was removed it is still technically possible to access the blog through Google's No Country Redirect override by entering the URL using the regular address and adding /NCR after .com.

In May 2018, Blogger stopped redirecting to ccTLDs and country-specific URLs would now redirect to the default addresses.

As of late 2016, Blogger is available in these 60 languages:

Afrikaans, Amharic, Arabic, Basque, Bengali, Bulgarian, Catalan, Chinese (Hong Kong), Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English (United Kingdom), English (United States), Estonian, Filipino, Finnish, French, Galician, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malay, Malayalam, Marathi, Norwegian, Persian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (Latin America), Spanish (Spain), Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, and Zulu.


IntegrationEvan Williams at TechCrunch50, September 2008.


"Blogger for Word" is an add-in for Microsoft Word which allows users to save a Microsoft Word document directly to a Blogger blog, as well as edit their posts both on- and offline.

As of Jan 2007, Google says "Blogger for Word is not currently compatible with the new version of Blogger", and they state no decision has been made about supporting it with the new Blogger. However, Microsoft Office 2007 adds native support for a variety of blogging systems, including Blogger.

Blogger also started integration with Amazon Associates in Dec 2009, as a service to generate revenue. It was not publicly announced, but by Sep 2011 it appeared that all integration options had been removed and that the partnership had ended.

Open Live Writer (formerly Windows Live Writer, originally part of the Windows Live suite) can publish directly to Blogger.


LimitationsEvan Clark Williams. (via

Blogger has the following limitations on content storage and bandwidth, per user account:

  • Blog description – 500 characters max; HyperText Markup Language not supported.
  • A number of blogs – 100 blogs per account.
  • A number of labels – 5,000 unique labels per blog (an increase from the original 2,000), 20 unique labels per post (with at most 200 characters).
  • A number of pictures – Ordinarily, up to 1 GB of total storage, shared with Picasa Web. If you've upgraded to Google+, your photos will be stored in Google Photos, where you have 15 GB of storage space shared with Gmail and Drive. However, if one has signed up for a Google+ account, images less than 16 megapixels (4920 × 3264) would not be counted to this storage limit. For users not signed up for Google+, 800 × 800 pixels and below images would not be included in this storage space.
  • A number of posts – There is no limit on the number of posts one can have in one blog. However, a maximum of 100 posts can be created or published per day.
  • Size of pages – Individual pages (the main page of a blog or archive pages) are limited to 1 MB.
  • Size of pictures – If posted via Blogger Mobile, limited 250 KB per picture; posted pictures are scaled to 1600px.
  • A number of pages – There is no limit on the number of pages you can have on one blog.
  • Team members (those who can write to a blog) – 100 invitations per blog.
  • Favicon – Any square image less than 100 KB.
  • Account suspension: if a site is violating any terms of service, it may be suspended by Blogger without any notice. Repeated violations may lead to Google account suspension.

On Feb 18, 2010, Blogger introduced "auto-pagination," which limited the number of posts that could be displayed on each page, often causing the number of posts on the main page to be less than that specified by the user and leading to a hostile response from some users.

Private blogs are limited to only 100 members.

Original Idea

original ideaoriginal idea

Back in 1999, a tech company named Pyra Labs was founded. One of its founders, Evan Williams wanted to create a free place, where everybody could make a website and write there about his/her interests. This is how Blogger was born.

Blogging, as we know it today, was an entirely new idea at that time, that’s why Pyra Labs and its team were some of the inventors of this concept. The company was started at the climax of the dot-com boom when everything in the tech niche was flourishing and making big profits. But this didn’t happen to the Blogger project.

Being entirely free, it was generating no income and the employees’ wages were hard to be paid. Many of them left the company, others stayed and worked just for the cause, without being paid for months.

At some point in time, Evan Williams who was also CEO found himself the only employee in his company. But for him, only the idea was important and he didn’t give up.

Fortunately, the company got some funding later and some ads appeared on the blogs, which barely covered the costs. A paid version – Blogger Pro was also introduced. The project went on.

Brief History

Aug Pyra Labs launched Blogger.
Feb Pyra Labs was purchased by Google.
Aug Blogger's new version, codenamed "Invader," was released in beta alongside the gold update.
Dec This new version of Blogger was taken out of beta.

Blogger was ranked 16 on the list of top 50 domains in terms of the number of unique visitors.

Jan Google says "Blogger for Word is not currently compatible with the new version of Blogger".
May Blogger had completely moved over to Google-operated servers.
Dec Blogger also started integration with Amazon Associates, as a service to generate revenue.

Blogger introduced new templates and redesigned its website.

Google Blogger slowly introducing an improved web experience for Blogger.

Feb Blogger introduced "auto-pagination".
Aug The new design template, known as "Dynamic View", was introduced.
Sep Dynamic Views being introduced.
Feb Blogger began integrating user blogs with multiple country-specific URLs.
Apr Blogger updated its HTML template editor that has some improvements to make it easy for the users to edit the blog's source code.
Feb Blogger announced that as of late March it will no longer allow its users to post sexually explicit content. But they going back to the previous policy that allowed explicit images and videos if the blog was marked as "adult".
Dec Blogger is available in these 60 languages.
May Blogger stopped redirecting to ccTLDs and country-specific URLs would now redirect to the default addresses.
Sep Google introduced new features into Blogger as part of its tenth-anniversary celebration.

Network Features

Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. Generally, the blogs are hosted at a subdomain of Blogs can also be hosted in the registered custom domain of the blogger.

So domain publishings will be redirected to the custom domain. Blogger cannot be installed on a web server. One has to use DNS facilities to redirect a custom URL to a Blogspot domain.

Blogger allows its users to choose from various templates and then customize them. Users may also choose to create their own templates using CSS.

The below list shows some of the features that come standard with Blogger. However, there are tons of free templates, widgets, tips, and tools that will help you extend your abilities to follow your purposes. Just built your website the way you want.


More than 35% of websites in the world were created with Blogger. Million active users are publishing billion awesome words a day, and Blogger had already also supported more than 60 languages. This CMS is really big, famous, crowded, and worth using.

Easy to work

Easy to work
																	Easy to work. (via:

Do you have no experience with codes? Blogger is the right choice for you.

This CMS has a visual and friendly admin dashboard user interface, so you can figure out where you need to click when you want to change a setting easily.

Blogger had also a built-in Advanced Editor to help you customize your website design in just a few seconds. With tons of background images, unlimited color, hundred Google fonts, flexible layout builder by clicking, drag&drop widgets, .etc… Sure, you will satisfy with this CMS.

Mobile responsive

Blogger supported a built-in mobile interface a long time ago. Just keep your important and rich visitors who use mobile devices stay with your site.

Mobile responsive must be the key feature for a future CMS, and really fortunately when our Blogger had that.

SEO friendly

Don’t need to suspect about this. When we talk about SEO, we are talking about the high position in the search results of Google.

And please remember, Blogger is one of the important products of Google itself, so that’s why.

Blogger had also built-in Google Plus service and sharing buttons which will help you promote your content to Google+ and other social networks easily.

Very fast

Creating a blog, publishing a post, upload an image or video, installing a template, adding widgets, changing settings can be done with a single click.

Blogger also comes with Google hosting, and we must admit that Google hosting is the best and fastest web server around the world.

Save the time for both of you and your visitors, save your money with a fast CMS like Blogger.

Stable services

Downtime is the problem with any website in the world. Just imagine that a day, your visitors come to your site and see it is 404 pages. That’s terrible.

But with Blogger, the downtime is ZERO. Don’t care what’s technology was used by Google, we just enjoy it.

Reliable system

Did you see a website of Google was hacked? Never.

Use Blogger means you will be protected by Google. Both your site and your information will stay in a safe zone where has no hacker or virus can access.

Blogger also developed a spam filter system that can help you prevent spam and harmful content come to your site.

Making money

Making money
																Making money. (via

Blogger comes with Adsense and Google Affiliate Network inside its system. You can start to earn from that, but of course, you have also many other ways of making money with Blogger. Everything you need is cool content for your blog. Content is King, just remember that.

Total free

Do you need Templates? – They are both free and premium.

Do you need Widgets? – They are both free and premium.

Do you need Sub-Domains? – They are all free.

Do you need Web Servers? – They are totally free and unlimited.

With Blogger, you can do anything, start your business, build up ideas, .etc… with ZERO cost. Everything you need is time, also content, and that’s all.

Of course, you can pay for premium templates, custom domains, and advance support services. But even in those cases, the price is also very cheap.

24/7 support

24/7 support
																24/7 support. (via

You can find any documentation and tips about bloggers everywhere on the internet. Google also created many support websites for Blogger users, just try a search with Google.

Use Blogger

Content is hosted on Cloud Spanner, Google's database service that was released in 2017. Blogger is also integrated with other Google programs, such as Google AdSense and Google Analytics. Users can use Google AdSense to automatically display relevant targeted ads so that users are able to make money through their own Google Blogger site.

Users must sign up for an AdSense account separately, and then link advertisements to their individual blogs. Not all blogs qualify for advertisements, so interested users should double-check the eligibility checklist. Blogger has its own built-in analytics tools that help users identify where their audience is coming from and what they’re interested in. Users can also connect their blogs directly to Google Analytics for more detailed information.

Users control the features of Blogger through the program's dashboard. The dashboard displays the blog's activity, news from Google, or any updates to the program. Users can manage a particular blog by clicking the blog title and editing it. They can also create new posts from the dashboard. Blogger websites can be viewed and accessed from a desktop or a mobile platform. Users can email their posts to your blog; with email posting, you can use your mobile device to post to your blog. The mobile application Blogger Mobile allows users to post pictures directly to their Blogger account from their mobile device.

Although there are blogging tools with more complex and sophisticated features available, the fact that Blogger is free and offers some level of customization for users makes it an attractive system for individuals who may be novices at blogging.


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