Houzz

Houzz logo

Houzz is an American website and online community about architecture, interior design and decorating landscape design, and home improvement. It was founded in 2009 and is based in Palo Alto, California.

Quick Fact

Summary

  • Ranked #1,752th worldwide
  • Active users 17 M
  • Type Interest-Based Networks
  • Launched date Feb 2009
  • Employees 1,000
  • Headquarters Palo Alto, California, U.S.
  • Parent company None

Founders

person
Adi Tatarko Israel
person
AlonCohen

Networks

  • Brand value In 2020 $4 M
  • Revenue in 2020 $500 M
  • Net loss In 2020 N/A

Home Design Photo Database

Home Design Photo DatabaseHouzz's founders: president Alon Cohen and CEO Adi Tatarko.

(via xconomy.com)

As of Dec 2014, there were millions of images of home interiors and exteriors on Houzz. Homeowners browse photos by room, style, and location, and bookmark photos in personal collections the site calls “idea books.” Images had been added to ideabooks hundreds of millions of times. Users can click on an image to learn more about the designer, ask a question, and learn about products tagged in the photos.

As of Aug 2015, there were more than 7 million high-quality photos of interiors, exteriors, and gardens. Houzz now has more than 17 million home photos on its platform.

Controversy

In Oct 2015, Houzz settled a lawsuit "to resolve allegations that the company violated California privacy laws by recording incoming and outgoing telephone calls without notifying all parties on the call that they were being recorded".

Awards

In May 2016, Houzz won "Best App" at Google's inaugural Play Awards. "User experience and high star ratings" were among the factors considered by Google's panel.

In May 2018, Houzz was named the 40th Annual Entrepreneurial Company of the Year by the Harvard Business School Association of Northern California.

Original Idea

original ideaoriginal idea

When founders Adi and Alon remodeled their home, they started the way these projects often do: with a tall stack of magazines and referrals for home professionals from people they knew. But after those piles of torn-out pages failed to make their dream a reality, they felt stuck. There had to be a better way.

So they built Houzz. A place to browse and save beautiful photos of inspiring homes. A place to find and hire the right design and construction professionals. A place to connect with others who have been there too. What started as a side project has now grown to a community of millions of homeowners, home design enthusiasts, and home improvement professionals around the world.

Brief History

2009
Feb Launch Houzz's website.
2010
Nov Released an app for the iPad.
2012
Dec The Android version of the app was released.
2013
Jul Introducing the Real Cost Finder.
2014
Jan Open offices and hired managers in the UK, Germany, and Australia to accelerate its global expansion.
Feb Launched Site Designer - A free website building and publishing tool for home professionals.
Oct Settled a lawsuit over privacy violations.
Dec Expansion to the rest of Europe and into Asia, starting with Japan.
2015
May Introducing Houzz TV.
Aug Buying gardening and home advice site GardenWeb from NBCUniversal.
2016
Jan Introduced Sketch for Android.
Feb Introduced View in My Room within its app for iOS and Android.
Mar Announced that it had opened its Commerce API to third-party partners.
May Win "Best App" at Google's inaugural Play Awards.

Named the 40th Annual Entrepreneurial Company of the Year by the Harvard Business School Association of Northern California.

Sep Launched Visual Match - A new visual recognition tool.
2017
May Introduced a new tool for its iPhone and iPad app, View in My Room 3D.
Sep Introduced an upgraded version of its 3D AR tool within its app for iPhone and iPad.
2018
Mar The Houzz app for Android devices was updated with ARCore support.

Network Features

Branded as “the new way to design your home,” Houzz is an image-based search engine and business directory where you can find inspiration, discover products and design tips, and collaborate with professionals to get your project done right.

Whether you need a lamp for your office or are looking to change the theme of your bedroom, there is something on Houzz for you. But starting out on the website can be overwhelming, so here are 4 unique Houzz features to make decorating your home a breeze.

Ideabooks

Ideabooks
																Houzz Ideabooks. (via hilarywinfield.com)

A major, and probably most well-known, Houzz feature is the ability to create Ideabooks. These Ideabooks are the digital equivalent of the home project notebook you made years ago with paint chips, fabric swatches, and measurements. If you’re familiar with Pinterest, an Ideabook is similar to aboard. You can browse the 8 million+ images on the Houzz website and save them directly to your Ideabook, or you can save from other websites using the Houzz bookmarklet.

The best way to use Ideabooks is to create one for each project – one for the bathroom, one for the kitchen, and one for the bedroom – and store all relevant design information in that Ideabook. Not only does it give you one space for all the information you need, but it also provides inspiration and gives you a way to communicate design ideas to professionals should you need to hire one.

Houzz guides

Houzz guidesHouzz Guides. (via hilarywinfield.com)

Not only does Houzz offer images of home decor, but they also offer a variety of guides to help you along with the process. These guides are written by various contributors like professional architects and interior designers and provide tips and tricks on many different design subjects. They cover everything from DIY room fragrance sprays to storage solutions to styling the perfect window nook.

One of my favorite Houzz guides is the decorating series. These articles cover everything – how to start your project, how much the project might cost, whether or not to hire a professional, etc. You can use the search bar to find guides on a specific topic or browse them all to find ideas you didn’t even know you needed!

Visual match

Visual matchHouzz visual match. (via hilarywinfield.com)

Visual Match is another great Houzz feature and an amazing tool to use when you have product envy! Imagine you saw a photo of an amazing nightstand in a magazine but can’t find where to purchase it. That’s where Visual Match comes in! These tools scan the photos and find similar pieces in the Houzz Shop, which features more than 6 million home decor items to fit every budget and style.

Think of all the ways you could use this amazing tool! The lamp you wanted has been discontinued? Visual Match! Your friend received a beautiful piece of artwork for a gift and doesn’t know where it was purchased? Visual Match! Love the faucet in your hotel room and want one for your home? Visual Match! And best of all, it is available on the Houzz app so you can use it on the go

View in my room

View in my roomHouzz view in my room. (via hilarywinfield.com)

One of my favorite Houzz features is View in my Room, which works exactly as it sounds. It allows you to experiment with different looks for your room by virtually placing furniture, artwork, or decor pieces in your room before you buy it. Open up the Houzz app and browse products until you find one you’d like to try. Click the View In My Room button and the app will open your camera with the product on your screen. You can resize the object to fit your room and save the photo to one of your Ideabooks. If you really love the piece, you can buy it right at the Houzz store.

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