IndieMade logo

IndieMade is to give independent entrepreneurs clean, elegant websites that are both affordable and powerful. Our goal is to make it ridiculously easy for a single artist to have a ravishing, feature-rich, and branded presence online that can compete with the big boys.

Quick Fact


  • Ranked #613,296th worldwide
  • Active users N/A
  • Type Shopping Networks
  • Launched date Jan 1, 2009
  • Employees 37
  • Headquarters Evanston, Illinois, U.S
  • Parent company None


Jennifer Rapp Peterson


  • Brand value In 2020 N/A
  • Revenue in 2020 $5.4 M
  • Net loss In 2020 N/A

Original Idea

original ideaoriginal idea

IndieMade was started around ten years ago by an artist who was looking for another way to sell her handmade goods.

She was selling at craft fairs but wanted to reach a wider audience and IndieMade was born.

Brief History

Jan IndieMade was founded by Jennifer Rapp Peterson.

Network Features

IndieMade’s easy website builder allows you to create a professional website with custom web page templates, built-in features, and integrations using a simple CMS. Experiment with IndieMade’s comprehensive set of the website features to discover which features draw more customers to your virtual doors. With built-in reporting and Google Analytics integration, the information you need to identify promotional strategies that work is at your fingertips.

Image gallery

Add, showcase, categorize, and tag multiple collections of your work or photos in your galleries.

Web store

Integrated shopping cart. No merchant account is necessary — you just need a PayPal™ account. Your customers can pay with credit and debit cards. And IndieMade doesn't take a cut of your sales.

Web blog

Blog on your own website. With IndieMade, visitors can read your blog, grab a feed, and buy from your store all without leaving your site.


Showcase and tag press and reviews you've received, or share big announcements with your fans.


Share dates and details of shows, parties, classes, or special events you're planning.

Web pages

Just add more pages as you evolve and grow. Our rich text editor with a built-in spell checker makes editing a breeze.

Audio and video

Embed audio snippets or videos on your site. Include song samples for albums you're selling or post videos of your work in your blog.

Custom domain

Use your current domain name, a newly registered URL, or an IndieMade URL ( We'll show you how.

Free templates

Tired of your website's layout? Change themes instantly and seamlessly. Your content is instantly switched — and your images resized automatically, too.


Customize your site with your own banner, logo, graphics, colors, and fonts.


Run reports on your orders or customers to get a handle on sales cycles and discover your most popular products. Print out invoices for shipping.

Google analytics

Add Google Analytics to your site for insights into your traffic; it's free and a snap to integrate.



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