Messenger

Messenger is an American messaging app and platform developed by Facebook, Inc. Users can send messages and exchange photos, videos, stickers, audio, and files, as well as react to other users' messages and interact with bots. The service also supports voice and video calling. Messenger launched in Aug 2011, replacing Facebook Chat.

Quick Facts

Summary

  • Ranked #82th worldwide
  • Active users 1.3 M
  • Type Messaging Networks
  • Launched date Aug 9, 2011
  • Employees N/A
  • Headquarters 1 Hacker Way, Menlo Park, California, U.S.
  • Parent company Facebook, Inc. (2008 - present)

Founders

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Mark Zuckerberg New York
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Eduardo Saverin
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Andrew McCollum
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Dustin Moskovitz
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Chris Hughes

Networks

  • Brand value In 2020 N/A
  • Revenue in 2020 $14.78 M
  • Net loss In 2020 N/A

Criticism

CriticismMessenger Kids. (via wsj.com)

While the app was certified by the Children's Online Privacy Protection Act (COPPA), it received significant criticism and concern, primarily due to it collecting the contents of messages and photos sent by minors, as well as for trying to get people hooked into the Facebook experience at a very young age.

UK's Secretary of Health Jeremy Hunt publicly criticized the initiative, tweeting that the company should "stay away from my kids" and "Facebook told me they would come back with ideas to prevent underage use of their product, but instead they are actively targeting younger children".

Original Idea

original ideaoriginal idea

Following tests of a new instant messaging platform on Facebook in Mar 2008, the feature, then-titled "Facebook Chat", was gradually released to users in Apr 2008.

Facebook revamped its messaging platform in Nov 2010 and subsequently acquired group messaging service Beluga in Mar 2011, which the company used to launch its standalone iOS and Android mobile apps on Aug 9, 2011.

In Apr 2014, Facebook announced that the messaging feature would be removed from the main Facebook app and users will be required to download the separate Messenger app.

Brief History

2008
Mar Started a test of a new instant messaging platform.
Apr Originally developed as Facebook Chat.
2010
Nov Facebook revamped its messaging platform.
2011
Aug Messenger was originally launched.
Oct Launched a BlackBerry version.
Nov Announced a Messenger program for Windows 7 in a limited beta test.
2012

Facebook implemented support for SMS texting within the Messenger Android app.

Dec Added feature: sign up without a Facebook account.
2013
Oct Added feature: Direct messaging.
2014
Apr The messaging feature will be removed from the main Facebook app.
Jul An iPad-optimized version of the iOS app was released.
2015
Mar Added payment feature: send money to friends.

Announced Messenger platform and Businesses at F8 conference.

Apr Launched a website interface for Messenger.

Introduced video calling.

600M users.

Jul Launched the Tizen version of Facebook Messenger.
Dec Integrated with Uber.
2016
Feb Added support for multiple accounts in the apps.
Mar Support for Lyft was added.
Apr Announced a bot platform for Messenger, an API to build chatbots to interact with users.

Launched Messenger for Windows 10.

Jun Announced a "Home" button.
Jul Support for UberPOOL was introduced.

1B users.

Aug Announced M, an artificial intelligence virtual assistant.
Oct Messenger Lite is released.
2017
Mar Launched "Messenger Day".
Apr 1.2B users.
May Facebook announced the global rollout of Instant Games.
Dec Announced Messenger Kids.

Introducing new augmented reality effects for Messenger.

2018
Oct Child experts file FTC complaints against Facebook kids’ app.
2019
Dec Messenger dropped support for users to sign in using only a mobile number.
2020
Mar Dedicated Messenger for macOS app through the Mac App Store.
Apr Introducing Messenger Rooms.

Network Features

Messenger Home

Messenger homeMessenger home. (via brainpulse.com)

The Home screen allows you to send new messages to friends and family and displays all of your message threads. Here you can create favorite threads, send emoji and stickers, send and receive photos and/or videos, get a ride from Uber or Lyft, or send money to friends.

Messenger Call

Messenger callMessenger call. (via messenger.com)

The Call screen allows you to place phone calls to people in your contact list and displays a call log history.

Messenger group

Messenger groupMessenger group. (via mobilemarketingmagazine.com)

The Home screen allows you to send new messages to friends and family and displays all of your message threads. Here you can create favorite threads, send emoji and stickers, send and receive photos and/or videos, get a ride from Uber or Lyft, or send money to friends.

Messenger Me

Messenger meMessenger me screen. (via lifewire.com)

The Me screen is where you can view your profile information and share your Messenger link and phone number. Here you can also scan QR-codes to quickly add others to your contact list.

Reactions and Mentions

Reactions let the user tap and hold on to a message to add a reaction through an emoji, while Mentions let the user type @ in a group chat to give a particular user a direct notification.

Messenger Rooms is a video chat room where you can use link sharing to connect to more people. It allows users to add up to 50 people at a time. Messenger Rooms does not require a Facebook account.

App Lock is part of several small changes coming to Messenger centered on privacy and security.

App Lock lets you add another layer of security to your private messages and helps prevent other people from accessing them. App Lock uses your device’s privacy settings like fingerprint or face authentication to unlock the Messenger app, and your touch or face ID is not transmitted to or stored by Facebook.

Unsend is a feature in Messenger that allows you to permanently remove a message for everyone in the chat. The feature lets you unsend the messages for up to 10 minutes after you have sent the original message.

Send and receive money

You can send and receive money in Messenger after you add a bank-issued debit card or PayPal account to your Messenger account.

Book A Flights, Hotels, Restaurant, and More

It helps you to book hotels, flights, restaurants, events and also keeps you updated about your upcoming trips. Also, the app has over 300,000 bots which cover everything from Football Matches to Opera House.

Messenger is equipped with Tripadvisor and an in-house dev team which is called “Open Table”.

Chatbots

Facebook now lets you install Messenger chatbots on your business page. Chatbots allow you to have an automated conversation with people who click on your Facebook Messenger to start a dialogue.

A series of menus or keywords guide customers to the next steps, saving time and eliminating frivolous requests that don’t lead to sales. Chatbots play a quiz with you, send news flash, let you play games, help in placing orders, and a lot more.

Secret conversation

Messenger users can send each other end-to-end encrypted messages through an optional mode called "Secret Conversations", which uses the Signal Protocol. Users can also choose to send each other "self-destructing" messages; messages that are removed permanently following an optional period.

Send 15 seconds video Snippets

FB Messenger lets you send 15-second video snippets to others for quick and effective communication. FB messenger makes it easier to juggle between all your contacts instantly. It also lets you host a video conference which can easily add up to 50 people at a go.

Augmented Reality (AR) tools will enable brands to build their own, digitally enhanced experiences, expanding on what’s possible via the platform. People would be able to try clothes, makeup, accessories, and jewelry online before buying them.

Instant Games

Allows users to quickly play games including Pac-Man, Space Invaders, EverWing, and Words with Friends Frenzy inside Messenger. Games are asynchronous through high scores rather than directly at the same time and are built on HTML5 rather than apps.

Messenger Kids is a video chat and messaging app designed for kids to communicate with family and close friends.

Messenger Kids features include:

Parents set up and manage their child's Messenger Kids account through their own Facebook account.

Parents supervise friends.

Parents use their own Messenger account to message and video chat with a child who's using Messenger Kids.

Adult family and friends who are added as contacts to a Messenger Kids account to connect to the account through their Messenger accounts.

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