Many startups seem to think that the only way to succeed is to entice early adopters in the tech industry into using their products. There’s no denying that a viral product launch in Silicon Valley can have a seismic impact on a company’s growth trajectory. However, far too many companies focus on attracting tech-savvy early adopters, often to the detriment of their products, their companies, and ultimately, their users.
Ben Silbermann, Evan Sharp, and Paul Sciarra wanted to do things differently. They wanted to build a product that everybody—not just techies in the Bay Area—could find useful. They wanted to create a product that was new, original, and yet, familiar. They wanted people to understand how their product worked instantly, even if they’d never heard of it before.
That product was Pinterest - a "visual discovery tool" that was originally created for people to share ideas and inspiration for various interests and projects.
The social media site was founded by Ben Silbermann (a former Google employee), Evan Sharp, and Paul Sciarra, and launched in Mar 2010 as a closed beta.
Nine months after the launch, Pinterest had 10,000 users. By the next year, the platform had made Time magazine's list of best websites, and in early Jan, Pinterest started breaking records.
Of course, Pinterest isn't as big as Facebook or Twitter, but the network is also barely years old.
With its active user base, rapid growth, and unique presentation, the site can be a powerful marketing tool if it's used correctly.