Product Hunt

Product Hunt logo

Product Hunt is an American website to share and discover new products. It was founded by Ryan Hoover in Nov 2013.

Users submit products, which are listed in a linear format by day. The site includes a comments system and a voting system similar to Hacker News or Reddit. The products with the most votes rise to the top of each day's list.

Quick Fact

Summary

  • Ranked #14,698th worldwide
  • Active users 2 M
  • Type Discussion Networks
  • Launched date Nov 6, 2013
  • Employees 10
  • Headquarters San Francisco Bay Area, West Coast, Western U.S
  • Parent company AngelList (2016 - present)

Founders

person
Ryan Hoover

Networks

  • Brand value In 2020 $20 M
  • Revenue in 2020 N/A
  • Net loss In 2020 N/A

Products

Products Illustration. (via gleam.io)

Products are organized into four categories; technology products (web apps, mobile apps, hardware products, etc.), games (PC, web, mobile apps), books, and podcasts. A submission simply requires a product title, URL, and tagline.

As of 2016, according to Hoover, the website has led to the discovery of over 100 million products across 50,000 companies.

The site also includes a daily email list that sends out yesterday's top tech "hunts" (products) as well as a featured collection. A version of the digest is also available for games and books.

Product Hunt is also available as an iOS app, macOS app, an Android app, and Google Chrome extension. The company's headquarters is in San Francisco.

Original Idea

original ideaoriginal idea

The idea for Product Hunt surfaced when Hoover realized how much time he was spending talking about new tech products and gadgets with friends. A lot of people would ask him what he thought of new things on TechCrunch, Hacker News, Reddit, and Twitter. There seemed to be many places to go to find this type of information — too many places. “What there wasn’t was one platform-agnostic destination for all of it,” he says.

He started thinking through prospective competitors for this type of platform. "I looked at things like Kickstarter, but that site was limited to products running crowdfunding campaigns, and others had other limitations. I wanted some sort of curation — a way to find all of the cool new things that the startup community would find interesting. There was no one place for these types of conversations."

Initially, Product Hunt was shaped by what it wasn’t. It wasn’t part of a broader tech community. It wasn’t too technical. It wasn’t too consumer. It wasn’t overrun by commentary or fragmented across multiple sites. It was one, clear, simple list that would allow people to skim through or dig deeper as they wished. It was a niche that many might have overlooked. But Hoover was able to explain why this niche was compelling for busy people who wanted to get all the information they needed in one place.

Brief History

2013
Nov Product Hunt launched when it began as an email list built using Linkydink.
2014
Jul The company announced its Y Combinator backing.
Oct The company announced it would receive $6.1 million in Series A funding led by Andreessen Horowitz.
2015
Feb The company won the "best new startup" of the 2014 Crunchie award.
Sep The company added a podcast section to the site.
Dec The company launched an iPhone app.
2016

According to Hoover, the website has led to the discovery of over 100 million products across 50,000 companies.

Put end to a podcast section to the site.

Nov AngelList acquired Product Hunt for $20 million.
2017
Sep Launched "Ship", which is a suite of tools for makers to generate demand for the products they create.
2018
Feb Product Hunt released a new tech news aggregator app called "Sip."
2019

Sip was shut down.

Jul The company launched "Launch Day" to help users monitor their entire launch in real-time.
2020
Oct The company announced Josh Buckley, angel investor and founder of Mino Games, as its new CEO.
2021
Aug The company announced Ashley Higgins, former GM, as its new CEO.

Network Features

Product Hunt features and promotes posts based on a secret algorithm. Exactly how the algorithm determines which posts should be highly ranked is unknown, but there are some key actions that are sure to help you climb the rankings and get featured:

  • Upvotes.
  • Early votes as soon as you launch.
  • Comments and discussion.
  • Votes and discussion from high-value or influential users.

  • AUsers clicking through to your site from your post.
  • Product Hunt automatically boosting your product because they love it.

If you can drive these actions you should be able to gain a lot of awareness on Product Hunt, but it's also important that you are able to translate this success into product adoption and other actions such as social shares. You can do this by building an awesome post and using some of the tips we'll give you in this guide.

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