Storenvy logo

Storenvy is an e-commerce platform that consists of an online store builder and social marketplace, with over 90,000 merchants and millions of products listed.

Quick Fact


  • Ranked #19,241th worldwide
  • Active users 1 M
  • Type Shopping Networks
  • Launched date 2010
  • Employees 17
  • Headquarters Chico, California, U.S
  • Parent company MoreCommerce, Inc. (2016 - Present)


Jon CrawfordOklahoma


  • Brand value In 2020 N/A
  • Revenue in 2020 $50 M
  • Net loss In 2020 N/A


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Custom stores

Storenvy first launched as an online store builder in 2010. The platform allows store owners, makers, and artists to open an online store for free and customize it.

Storenvy marketplace

When merchants open a store on Storenvy, their products are also featured on the Storenvy marketplace, combining the aspects of a store builder and a marketplace.

Original Idea

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While most e-commerce platforms simply provide a way to sell, they leave small businesses to figure out marketing and customer acquisition on their own.

Storenvy aims to fill this gap. “We created the Storenvy shopping experience to actually drive more sales to small businesses,” he says. “Storenvy main mission in life is to bring good design, good UX, and good taste to commerce.”

Brief History


Storenvy first launched as an online store builder.


The company raised a seed round of $1.53 million.


The Storenvy Marketplace launched with over 35,000 brands.

The company raised a Series A round, bringing total funding to over $6.5 million.

Dec There have been over $50 million in sales of products ranging from handmade goods to men's and women's apparel, jewelry, art, music, and home decor.

Storenvy was purchased by The Opensky Project.

Storenvy was later sold with other business assets to MoreCommerce, Inc.

Network Features

Quick And Easy Storefront Design

  • No programming knowledge is required.
  • Set up and launch in minutes.
  • Easy store customization with our Design Bar.
  • Optional customization through (HTML/CSS/Javascript).
  • Liquid Template Language.

Social Power

  • You can turn on the marketplace channel to list your products in the marketplace and get additional exposure and new customers.
  • Turn on your Marketplace store and list all your products to receive additional exposure and new customers.
  • Users can “Envy” your products, saving and sharing them with friends.
  • Users can “Watch” your store for updates when you add new items.
  • Discounts and promotions are available when subscribed to a plan that includes that option.
  • Use Engage to send cart abandonment and discount code emails to your customers and Watchers.
  • Easy sharing on Facebook, Twitter, Tumblr, and Pinterest.
  • Search Engine optimization.

Payment And Cost

  • Totally free custom store.
  • 15% commission for Marketplace store.
  • Freedom to choose your payment processor in the Marketplace and Custom Storefront (Stripe, Paypal, or both).
  • No transaction fees on sales through the custom store.
  • Custom Domain is available when subscribed to a plan that includes that option.

Payment And Cost

  • Color-coded order management for quick reference.
  • Email notifications when you make a sale.
  • Inventory tracking.
  • CSV export.
  • Print shipping labels directly from Admin Panel.
  • Notify customers by email when items ship.
  • Print and pay for mailing labels through PayPal.
  • Access to PayPal’s Multi order Shipping tool.
  • PayPal Address Verification.

Product Management

  • Up to 1000 products for free - more products available when subscribed to a paid plan.
  • Ten images per product.
  • Pre-set shipping groups and classes.
  • Product variants (sizes/colors/etc.).
  • On Sale, Sold Out, and Pre-order labels for products.

Security & Support

  • PayPal Seller Protection.
  • SSL security.
  • Awesome customer support.


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