TripAdvisor

Tripadvisor logo

TripAdvisor is an American online travel company that operates a website and mobile app with user-generated content and a comparison-shopping website. It also offers online hotel reservations and bookings for transportation, lodging, travel experiences, and restaurants.

Quick Fact

Summary

  • Ranked #211th worldwide
  • Active users 490 M
  • Type Review networks
  • Launched date Feb 2000
  • Employees 4,194
  • Headquarters Needham, Massachusetts, U.S.
  • Parent company Liberty Tripadvisor Holdings Inc.

    (2013 - present)

Founders

person
Stephen Kaufer Massachusetts
person
LangleySteinert

Networks

  • Brand value In 2020 N/A
  • Revenue in 2020 $1.5 B
  • Net loss In 2020 $80 M

Data Graphs

personvia Statista.com

Current Controversies

Current ControversiesAn offensive review of the Auschwitz Museum.

(via tmz.com )

Tripadvisor has been the subject of controversy for allowing unsubstantiated anonymous reviews to be posted about any hotel, bed, and breakfast, inn, or restaurant.

In May 2021, Tripadvisor faced criticism for allowing an offensive review to be posted about the Auschwitz concentration camp museum in which a visitor described bringing a baby to the gas chambers.

Tripadvisor initially stated the review complied with their submission guidelines but later removed it following social media backlash.

Fine For Improper Commercial Practices

Fine For Improper Commercial PracticesTripadvisor app. Photo: Alamy.

(via theguardian.com)

In Dec 2014, the Italian Antitrust Authority fined Tripadvisor €500,000 for improper commercial practices on the Tripadvisor website.

The Italian Authority said Tripadvisor and its Italian arm should stop publishing misleading information about the sources of the reviews. In Jun 2015, a fake restaurant created by a newspaper rose to the top of the site's rankings in Italy.

In Aug 2013, Kenneth Seaton lost a $10M lawsuit against the company in which he claimed that the ranking for his Grand Resort Hotel and Convention Center in Pigeon Forge, Tennessee, as "America's dirtiest hotel" was based on unsubstantiated rumors.

Original Idea

original ideaoriginal idea

Tripadvisor was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka in Feb 2000.

Kaufer has stated the original idea was not a user-generated social media review site:"We started as a site where we were focused more on those official words from guidebooks or newspapers or magazines.

We also had a button in the very beginning that said, ‘Visitors add your own review’, and boy, did that just take off."

Brief History

2000
Feb Tripadvisor was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka.
2004

The company was acquired by IAC/InterActiveCorp.

2005
Jan 50M reviews and opinions.
Aug IAC spun off its travel group of businesses under the Expedia, Inc. name.
2007

Acquired Smarter Travel Media, operator of SmarterTravel.com, BookingBuddy.com, SeatGuru.com, TravelPod.com, and TravelLibrary.com.

Jun 10M reviews and opinions.
2008
Feb Acquired Holiday Watchdog, a premier user-generated travel site in the U.K.
Apr Acquired Airfarewatchdog.
May Acquired FlipKey.com, a vacation-rental website.
Jul Acquired Virtualtourist, and OneTime.com.
Aug Tripadvisor announced Indian site.
2009
Apr Tripadvisor launched in China.
Oct Acquired Kuxun.cn, China's second-largest consumer travel site and hotel and flight search engine.
2010
Jun Acquired holidaylettings.co.uk, the United Kingdom's largest independent vacation rental website.
Sep Acquired SmarterTravel.
2011
Feb Acquired EveryTrail.
Apr Expedia, then led by Dara Khosrowshahi, announced that it would split into two publicly traded companies by spinning off Tripadvisor.
Jul 50M reviews and opinions.

Acquired Where I've Been, a Chicago-based Facebook app.

Sep 50M monthly visits.
Oct Julio Bruno has been named Global Vice President of Sales.
2012
Jul Tripadvisor was fined $80,000 by the United States Department of Transportation for violating fair trading regulations requiring taxes and fees to be shown for prices quoted for airfares.
Oct Acquired Wanderfly, an NYC-based travel inspiration website for an undisclosed sum.
2013

Acquired LateGuru, an NYC-based flight and airport information mobile app for an undisclosed sum.

Apr Brian Schmidt has been appointed President.

Acquired Jetsetter, an NYC flash sale site.

Jul Anne Bologna has been appointed vice-president.
Sep Deep Nishar and Spencer Rascoff joined Tripadvisor's Board of Directors.
Oct Acquired Oyster.com, a hotel review and photography website.
2014

Acquired Mytable and Restopolis.

Mar Tripadvisor's Chinese site came under scrutiny when a user was found to have reviewed 51 Parisian restaurants in one month.
May Acquired Home Rentals and Tripod.

Acquired LaFourchette for $140M.

Acquired London-based travel community Tripbod, a travel website community.

Jun Launched Instant Booking feature for mobile.
Sep Announced first TV Ad Contest tapping travelers for their take on Tripadvisor's TV Commercials.

Acquired Viator for $200M.

2015

Acquired IENS, and SeatMe.

Apr Acquired Portuguese startup BestTables.
May Acquired Australian startup Dimmi for $25M.
2016
May Stephanie Kauffman has been appointed Vice President, Global Partnerships.
Aug Acquired New York City startup Citymaps.com.
2017
Jan Announced a partnership with Hilton.
May Tripadvisor unveils a new native iOS app experience.

Announced a partnership with InterContinental Hotels Group.

Nov Oobah Butler claimed to have made money posting positive reviews for restaurants he never visited, in exchange for payment.
2018
Apr Acquired Icelandic startup Bokun.
Nov Acquired DoorDash.
2019

Tripadvisor earned 33% of its revenues from Expedia Group and Booking Holdings and their subsidiaries.

Tripadvisor was named America's Best Midsize Employer by Forbes.

Mar Trynka Shineman Blake and Betsy L. Morgan have been appointed director.
Nov Tripadvisor and Trip.com Group announce a strategic partnership.
2020
Feb The company changed its name from TripAdvisor to Tripadvisor.
Apr The company will be eliminating 600 jobs in Canada and the United States and 300 more in other countries.
Dec 90.2M visits.

China has blocked Tripadvisor's mobile app from mobile app stores.

2021
Jan The Tripadvisor app was among the top 10 travel apps in 26 countries.
Feb Launched Live Sentiment Dashboard to support global tourism recovery.
May Tripadvisor faced criticism for allowing an offensive review to be posted about the Auschwitz concentration camp museum.

Network Features

"Best Value" hotel rankings: To ensure travellers get the best value on great places to stay, hotels are now ranked and sorted based on a combination of several proprietary factors, including traveller ratings, hotel rates, booking popularity, brand affinity, and location.

Hotel rankings
																Hotels on Tripadvisor. (via rezstream.com)

A "Traveller Ranked" filter also remains available to help travellers search for top-rated hotels based on quality, quantity, and recency of reviews on the site.

Create Trips: Members are now able to create and access Trips, which is a collaborative way to privately plan and share ideas with friends and family. Trips can also be made public and shared with the community to inspire and help others.

360-degree photos: In addition to the more than 98 million candid traveller photos available on the site, new 360-degree photos give travellers a first-hand look inside hotels around the world.

360-degree photos
																360-degree photos on Tripadvisor. (via tripadvisor.com)

Safe & secure booking: A vaulted credit card feature makes Tripadvisor's instant booking platform safe, easy and quick for users looking to save money on the right hotel room for them.

Sponsored Placements for restaurants, allowing owners to ‘sponsor’ a place at the top of their city search page. These paid-for ads automatically target qualified traffic searching options in the area.

Global content: Provides travelers with a comprehensive travel planning resource on-the-go with more than 150M user reviews and opinions of hotels, restaurants, and attractions, and more than 19M candid traveler photos, covering destinations around the globe.

Travel safe feature, Tripadvisor has come up with a new solution giving “diners more confidence to safely visit restaurants with Contactless Menus.” This feature is free to any restaurant that has added a menu link to its Tripadvisor listing

360-degree photos
																Travel safe. (via qrcode-tiger.com)

  • Create QR code: Click “add your menu” under the “business details” section of your management centre homepage to upload a link to your online menu. Once you have added your menu link, your QR code will be generated.
  • Print QR code: Choose to either print the code yourself or save the image to get stickers or other assets made at a local print shop.
  • Display QR code: Place your QR code throughout the restaurant so guests can easily scan it with their mobile phones.

Tripadvisor Flights

Tripadvisor Flights
																Tripadvisor Flights. (via tripadvisor.com)
Travelers using Tripadvisor Flights will now know exactly what in-flight amenities can be anticipated before they book, including Wi-Fi, power ports, and in-flight entertainment. Tripadvisor also reveals available legroom (tight, average, spacious), so travelers can find the most comfortable seat.

Instant Booking gives travelers all the information they need to book with you immediately on Tripadvisor. Share live rates and availability, convert browsers into bookings, and capture bookings directly.

Instant Booking
																Instant Booking on Tripadvisor. (via tripadvisor.com)

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