Vero

Vero logo

Vero is a social media platform and mobile app company. Vero markets itself as a social network free from advertisements, data mining, and algorithms. The app launched officially in 2015 as an alternative to Facebook and their popular photo-blogging app Instagram.

Quick Facts

Summary

  • Ranked N/A
  • Active users 4.5 M
  • Type Social Networks
  • Launched date Aug 2015
  • Employees 30
  • Headquarters 101 W 23rd St, Suite 2394, New York, U.S.
  • Parent company VERO Labs, Inc. (2015 - present)

Founders

person
Ayman Hariri Riyadh

Networks

  • Brand value In 2020 N/A
  • Revenue in 2020 $78 M
  • Net loss In 2020 $82 M

Current Controversies

Current ControversiesTwitter GIFs. (via i.kym-cdn.com)

Although Vero remains transparent about the app's Russian development team, they have been caught up in concerns about Russian interference on social media platforms.

The app's founder Ayman Hariri was quick to dismiss the remarks as xenophobic and defend the nationality of his employees, stating in an interview with Time Magazine; “At the end of the day, where people are from is not how anybody should judge anyone”.

Privacy

PrivacyTweets from Vero. (@verotruesocial via twitter.com)

Vero has faced some criticism over the wording of their manifesto, in particular; “Vero only collects the data we believe is necessary to provide users with a great experience and to ensure the security of their accounts.” - Vero Manifesto.

Because this policy does not implicitly state that the app will not sell data to third parties some users fear that the need to monetise the app through data might prove too tempting. There have also been concerns over Vero's broad terms of service which grant Vero rights over how it uses its user's content.

Users have also complained about not being able to delete their accounts. While this was never the case, the option was hidden deep in the app's settings.

Original Idea

original ideaoriginal idea

The app was launched by Lebanese billionaire Ayman Hariri who is the son of former Lebanese prime minister Rafic Hariri.

The name is taken from the Esperanto word for truth. The app launched officially in 2015 as an alternative to Facebook and their popular photo-blogging app Instagram.

Within weeks of its release, the app surged in popularity although users expressed mixed reports with some feeling confused about how the app worked.

Brief History

2013

Vero was founded.

2015
Aug Vero was launched officially by Ayman Hariri.
2018
Feb 500,000 users.

Vero has garnered 600,000 downloads across the Apple App Store and Google Play Store.

After backlash, Vero updated its terms of use language.

Mar It is currently available free of charge.

Network Features

Avatars

AvatarsVero Avatars. (via beautywithbec.com)

Vero supports three profile pictures. You can configure it to show a different profile picture to friends, acquaintances, and close friends.

Collections

CollectionsVero collections. (via beautywithbec.com)

Friends on Vero are Connections. Connections can send DMs to each other via the Vero app's chat feature, and they also receive each other's posts in their main Vero feed.

There are three different types of Connections: Close Friends (image of a diamond), Friends (3 people), and Acquaintances (a picture of a handshake).

One of the main features of QQ International is the optional and automatic machine translation in all chats.

Messaging

MessagingVero messaging. (via ionos.co.uk)

As on Facebook, you can send text messages to friends in Vero. You can add smileys to the chat messages but you cannot add pictures or videos to the conversations.

Notifications

Apart from displaying push notifications on the phone, Vero has a built-in notification panel where you’ll find the list of friend requests, messages, etc.

Search

Vero provides a search utility with which you can find people, posts, photos, videos, links, videos, music, books, places, etc. The app lets you find posts by hashtags. When you enter the hashtag name and tap the search button, Vero displays a list of posts.

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