Wix logo

Wix is an Israeli software company, providing cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. Users can add social plug-ins, e-commerce, online marketing, contact forms, email marketing, and community forums to their websites using a variety of Wix-developed and third-party applications. The Wix website builder is built on a freemium business model, earning its revenues through premium upgrades. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Lithuania, the United States, and Ukraine.

Quick Fact


  • Ranked #581th worldwide
  • Active users 200 M
  • Type Blogging Networks
  • Launched date 2006
  • Employees 3,000
  • Headquarters Tel Aviv, Israel
  • Parent company None


Avishai Abrahami Jerusalem


  • Brand value In 2020 $16.70 B
  • Revenue in 2020 $1 B
  • Net loss In 2020 $24.2 M

Use Of WordPress Code

Use Of WordPress CodeWix vs WordPress. (via websitebuilderexpert.com)

In Oct 2016, there was a controversy over Wix's use of WordPress's GPL-licensed code. In response, Avishai Abrahami, Wix's CEO, published an answer explaining which open-source code was used and how Wix collaborates with the open-source community.

However, it was subsequently noted that collaboration with the open-source community was not sufficient under the terms of the GPL-License, which requires any code built on GPL-Licensed code to be released under the same license.

IPO And Acquisitions

IPO And AcquisitionsWix CEO Avishai Abrahami. (via businessinsider.com)

On 5 Nov 2013, Wix had an initial public offering on NASDAQ, raising about US$127 million for the company and some shareholders.

In Apr 2014, Wix announced the acquisition of Appixia, an Israeli startup for creating native mobile commerce (mCommerce) apps.

In Oct 2014, Wix announced its acquisition of OpenRest, a developer of online ordering systems for restaurants.

In Apr 2015, Wix acquisition Moment.me: Mobile website builder for events and marketing tools for social lead generation.

On 23 Feb 2017, Wix acquired the online art community DeviantArt an online community for art/design creators and enthusiasts for US$36M.

In Jan 2017, Wix acquisition Flok: Provider of customer loyalty programs tools.

In Jun 2020, Wix acquisition InkFrog: A web design company that provides customized business management software for eBay sellers.

Wix Pricing And Plans

Wix Pricing And PlansWix pricing plans include a range of different options. (via wix.com)

Users must purchase premium packages to connect their sites to their own domains, remove Wix ads, access the form builder, add e-commerce capabilities, or buy extra data storage and bandwidth.

Wix is available for free

Wix has made a name for itself by providing a free website building service. However, the free option comes with some limitations.

No custom domains are available for non-paying users, Wix ads are visible on every page, no online payments capability is available, there are no analytics tools, and the bandwidth and storage are limited to 500MB.

Connect domain plans ($4.50 per month)

The ‘Connect domain’ plan is billed as ‘for personal use.’

The plan also allows you to connect a domain name to your website (i.e., your site can live at www.yourdomain.com rather than a Wix address).

On this plan, you get a bandwidth of 1GB and 500MB of storage for your content.

Combo plans ($8.50 per month)

Combo plans are a plan intended for personal use, which means that bloggers and smaller businesses would be the ones choosing this option.

The plan also allows you to connect a domain name to your website and provides free domain name registration for the first year.

On this plan, you get a bandwidth of 2GB 3GB of storage for your content.

As part of this plan, you can also upload 30 minutes of video content to Wix.

Unlimited plans ($12.50 per month)

The Unlimited plan is pretty similar in basic functionality to the. These can be used to pay for advertising with Google Adwords, Bing Ads, and Local Listing.

The Wix ‘Unlimited’ plan comes with 10GB storage, unlimited bandwidth, and 1 ‘video hour.’

VIP plans ($24.50 per month)

The ‘VIP plans’ plan builds on the ‘Unlimited plans’ plan by adding logo-making tools, social media icon tools, it comes with unlimited bandwidth, more generous storage 35GB, and more video hours (5).

Original Idea

original ideaoriginal idea

Wix is the brainchild of 3 founders: Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. The idea was born (on the beach) as a result of their frustration with the complexities of website creation. They were building a website to be the basis of another start-up idea.

The tech-savvy trio quickly discovered that creating their own website was difficult, frustrating, and very costly.

It was this agonizing experience that led them to a light bulb moment - to build a platform that empowered anyone to create their own website with no coding or design skills needed.

In 2006, Wix was born. Since then, they've evolved into the leader in website creation, committed to providing the latest features and capabilities that enable anyone to create a professional online presence.

Brief History


Wix was founded by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.


The company enters an open beta phase using a platform based on Adobe Flash.

Apr Wix had 3.5 million users and raised US$10M in Series C.
Mar Wix had 8.5 million users and raised US$40M in Series D funding, bringing its total funding to that date to US$61 million.
Jun Wix launched the Facebook store module.
Mar Wix launched a new HTML5 site builder, replacing the Adobe Flash technology.
Oct Wix launched an app market for users to sell applications built with the company's automated web development technology.
Mar The Wix platform had more than 34 million registered users.
Oct Wix introduced a mobile editor to allow users to adjust their sites for mobile viewing.
Nov Wix had an initial public offering on NASDAQ, raising about US$127M for the company and some shareholders.
Mar Acquired Appixia
Apr Wix announced the acquisition of Appixia.
May Wix launched the WixHive API.
Aug Wix launched Wix Hotels.
Oct Wix announced its acquisition of OpenRest.

Acquired OpenRest.

Mar Wix Music was launched.
Aug Acquired Moment.me.
Mar Wix Restaurants was launched.
Oct There was a controversy over Wix's use of WordPress's GPL-licensed code.
Jan Acquired Flok.
Feb Wix acquired the online art community DeviantArt for US$36M.

Acquiring DeviantArt.

Dec Wix Code, an API for adding database collections and custom JavaScript scripting, was released.
Mar Wix Code was re-branded to Corvid API.
Jun Wix has more than 180 million registered users from 190 countries around the world.

Acquiring InkFrog.

Dec Wix stopped allowing its users to create websites in the Flash Editor as a result of Adobe's decision to end their support for the Flash Player.
Jan Wix Code was re-branded to Velo, to avoid resemblance to the ongoing COVID-19 pandemic.
May A Wix-hosted website run by exiled Hong Kong activists (2021hkcharter.com) was shut down at the request of the Hong Kong Police.

Network Features

Wix Editor

Wix Editor
																Wix Editor. (via wix.com)

Start from scratch or choose from over 500 designer-made templates. With the world’s most innovative drag and drop website builder, you can design any website you want.

Stunning templates

Choose from over 500 designer-made templates for every business.

Mobile optimized

Your website will automatically look amazing on any device.

Unlimited fonts

Express more than words with over 100 fonts or upload your own.

Total design freedom

Design your site exactly the way you want with innovative drag and drop.

App market

Manage your website and grow your business with powerful web apps.

Scroll effects

Add dimension to your site with parallax, reveal, zoom-in, or fade-in scrolling.

Advanced SEO tools

Drive organic traffic with built-in SEO tools, customizable meta tags, and more.

Advanced design features

Bring your site to life with animation, video backgrounds, and scroll effects.

Media galleries

Display your images, videos, and text in a beautiful gallery layout.


																	Wix ADI. (via wix.com)

You’ll love how fast you can get online and look amazing! Answer a few simple questions and Wix ADI will instantly design a stunning website just for you.

Tailor-made content

Your stunning website comes complete with beautiful images and text.

Smart tips

Get instant access to helpful tips and common actions every step of the way.

Original design

How is your website unique every time? It’s AI combined with web design.

Customize colors & fonts

Use advanced editing options to choose your main color, palette, and theme.

Mobile friendly

Get a simplified version of your site on mobile with all the essentials.

Built-in SEO tools

Optimize your site for search with a personal SEO plan and built-in tools.

Velo By Wix

Velo By Wix
																	Velo by Wix. (via wix.com)

"Velo is an open development platform for building advanced web applications. Get serverless computing, hassle-free coding, and total design freedom to create, manage and deploy your next web project.

Rapid visual front-end design

Accelerate your front-end development with the intuitive, visual builder. Use and modify 100s of UI elements while retaining the flexibility of your code.

Production-grade runtime

Run your application on the secure Wix Cloud with serverless Node.js. Install npm packages, perform scheduled jobs, and more.

Unified database management

Maintain and present content anywhere on your application using integrated databases, or your own external data sources.

Open platform

Readily connect to third-party APIs and external data sources to integrate telemetry into your systems.

IDE and DevOps

Use Velo’s online IDE or work in your own environment with the code editor and source control tools you prefer.

Business and marketing tools

Customize your user experience with Velo APIs and use industry-leading marketing tools to monitor visitor actions.

Professional Features For Your Website

Wix has all your professional web features covered, so you can manage your website all in one place.

Custom domain name

Look professional with a custom domain or connect one you already own.


See how well your website is doing. Track your site’s performance and stats.

Wix chat

Be there for your visitors when they need you most with a live chat.

Professional mailbox

Get a personalized email that matches your website domain and brand.

Contact management

Manage your contacts and collect subscribers in one organized place.

Social tools

Connect all your social accounts in one place with customizable icons.

Free hosting

We take care of web hosting to make sure your site is safe and secure.

Member login

Create password-protected pages that only your members can access.

SSL certified

Secure your website and boost your SEO with an SSL Certified site.

Manage & Grow Your Business Online

Wix Stores

Book Discovery
																Wix stores. (via wix.com)

Beautiful storefront

Display and sell your digital or physical goods in a beautiful online store.

Multiple payment methods

Accept credit cards, PayPal, offline payments, and more—commission-free.

Store manager

Track orders and manage your inventory from your desktop or mobile.

Coupons and discounts

Boost sales by offering seasonal discounts and free shipping on orders.

Product pages

Showcase your products and in-stock inventory with a beautiful layout.

Worldwide shipping & tax

Set customized tax and shipping rules for each destination.

Wix Bookings

Wix Bookings
																Wix bookings. (via wix.com)

Bookings 24/7

Get booked for the services you offer on desktop and mobile.

Google calendar sync

Stay organized by syncing Wix Bookings with your Google Calendar.

Get paid online

Accept secure online payments or deposits—commission-free.

Auto-email reminders

Reduce no-shows by sending your clients automatic email reminders.

Private & group services

Offer appointments, classes, courses, and workshops right from your website.

Wix mobile app

Accept bookings and manage your business right from your phone.

Wix Blog

Wix Blog
																Wix blog. (via wix.com)

Manage your blog

Create and edit beautiful blog posts, manage comments, and share on social.

Great mobile experience

Write posts, view comments and manage your blog on the go with the Wix Mobile App.

Add multiple writers

Grow your blog by adding contributing writers who can write and manage posts.

Wix Music

Wix Music
																Wix music. (via wix.com)

Customizable music player

Showcase your albums, tracks, and playlists with a fully customizable music player.

Sell your music

Let fans listen, share & buy your music directly from your site - commission-free.

Get advanced stats

See which songs are getting played the most, shared, purchased, and downloaded.

Wix Photography

Wix Photography
																Wix photography. (via wix.com)

Media galleries

Display your images, autoplay videos, and text in over 30+ galleries.

Image quality tools

Set the image quality and sharpness of your photos sitewide.

Secure images

Protect your images with a built-in watermark and password.

Wix Video

Wix Photography
																Wix Video. (via wix.com)

Stunning showcase

Create, manage and customize your own branded video channel.

Easy upload

Add videos from anywhere—your computer, YouTube, Vimeo, or Facebook.

Promote & sell

Sell, rent or offer monthly subscriptions to your video channels—commission-free.

Wix Events

Wix Events
																Wix events. (via wix.com)

Stunning invitations

Create, customize and share email invites that look beautiful on every device.


Keep track of RSVPs. Edit their details, view replies, and add new guests.

Ticket sales

Set your price, connect a payment method, and sell tickets right on your site.

Wix Restaurants

Wix Restaurants
																Wix Restaurants. (via wix.com)

Beautiful menus

Create and customize your restaurant’s menu with images and prices.

Online ordering

Accept delivery or pickup orders right on your website—commission-free.


Let customers book a table online and receive an auto-confirmation email.

Features to Promote

Your website

Get professional tools to drive traffic to your website, boost engagement and see how visitors behave on your site.

Personalized SEO plan

Get an SEO setup plan, index your site on Google, and start optimizing for search.

Visitor analytics

Get insights on your site traffic and how visitors behave.

Advanced SEO tools

Customize your site's meta tags, structured data, robots.txt file, and more.

Social tools

Keep your site content fresh and grow your social following.

Beautiful email marketing

Send and share beautiful email campaigns with your client base.

Get subscribers

Make it easy for visitors to subscribe to your mailing list and stay in the loop.


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